About Us

200+ years of expertise. Consistent success. Zero excuses.

Leadership decisions shape your future. We make sure they’re built to last.

Plan. Attract. Retain. Compensate.

PARC Street Group is an enterprise solution for leadership services, serving credit unions with SERP design and implementation, compensation consulting, executive recruiting, and leadership development—all in one place. We deliver proven1, transparent solutions and consistent results, backed by over 200 years of combined financial expertise.

SERP Design & Implementation

Build durable plans with non-taxable benefits and proven, proactive oversight.

Compensation Consulting

Make informed decisions with real credit union data.

Executive Recruiting

Executive search built for performance and permanence.

Our Values

Our core values define who we are and guide every decision we make:

Relationship-Minded.

We build mutual trust and respect with clients and teammates.

Absolute Transparency.

We tell the truth even when it’s uncomfortable and do the right thing even if it costs us money.

Confidence Without Surprises.

We deliver solutions that do what we say they will. No fine print, no hidden risks, just results you can count on.

Radical Responsiveness & Accountability.

When clients have problems, we have problems. Every team member acts swiftly and takes personal responsibility for client success.

Strategic Growth.

We hire exceptionally talented people with deep industry experience and constantly seek opportunities to expand credit union success.

Our Mission

PARC Street Group empowers credit unions to build and retain exceptional leadership by providing comprehensive solutions, including SERP design and implementation, compensation consulting, executive search, and leadership development. We deliver proven results through absolute transparency, radical responsiveness, deep technical expertise, and an unwavering commitment to our clients’ long-term success.

*Our review process includes running inforce insurance illustrations on an annual basis for each SERP plan. As of today, October 31, 2025, all plans that have been implemented since September 2014 are performing at or better than what was originally illustrated at the time of the implementation. Illustrations are intended to demonstrate how the underlying life insurance policy may perform over time, based on defined assumptions and variables—such as credited dividends—which are subject to change and not guaranteed.

Our History

PARC Street Group has been delivering results since 2014. In our early years, we operated under a different name, but our mission and focus have always been the same: building durable leadership solutions for credit unions. Over the past decade, we’ve evolved into a comprehensive leadership partner, trusted by boards and executives nationwide for our transparency, expertise, and proven1 outcomes.

We’re obsessed with ensuring that what you expect is what you get.

At PARC, we make sure what clients think they have and what they actually have are the same. That obsession drives how we design, communicate, and implement every plan. We lead with our values: radical transparency, accountability, and a commitment to doing what’s right, even when it’s hard. Too many firms focus on just relationships and not the quality of the solution. We focus on both partnership and performance.

Founders Bruce Smith & Chris Jones

March 2017 in Colorado

The PARC Difference

We don’t just provide services. We provide confidence in leadership. With a proven1 track record, deep technical expertise, and a client-first approach, PARC Street Group is redefining what credit unions should expect from their leadership partner.

Ready to build the leadership your credit union deserves?

Plan, attract, retain, and compensate with confidence.